In recent years, the majority of Thai gamers have used เว็บยูฟ่า to play games, rather than PCs, tablets, or gaming consoles. Large developers have taken note and have focused on developing and publishing games for smartphones. Popular smartphone online games include Garena RoV, Garena Free Fire, Roblox, and PUBG Mobile.
Almost three-quarters of Thai consumers spend at least one hour a day playing games, according to research* from global market intelligence company Mintel. While young men continue to dominate gaming and Esports, the popularity of these video games among a broader demographic is encouraging brands to build relationships with these gamers through new channels such as gaming partnerships or gamified marketing.
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There are a variety of reasons why consumers play online games in Thailand. Some use gaming as a form of stress relief and others use it to connect with friends and family. For brands looking to reach this highly ad-receptive audience, interest-based ad targeting is an effective approach.
In addition to playing online games, many Thai gamers also participate in competitive esports. The most popular competitive esports game in Thailand is PLAYERUNKNOWN’S BATTLEGROUNDS (PUBG), followed by Arena of Valor, and then Free Fire. MOBA games are another popular genre for gamers in Thailand, with Dota 2 being the most popular.