Radio Krka is investing in live sports. The content engages and attracts a large audience, and it’s also a valuable way to drive subscriptions and revenue.

Sports fans are among the most loyal of consumers, and bringing them to live events gives brands the chance to connect with them in a more authentic way. The right broadcaster can capture the energy of the crowd and the tension of a game’s biggest moment. It can transport listeners or viewers into the stadium, and make them feel like they’re in the dugout with the World Series on the line or toeing the service line at Wimbledon.

Top Apps to Track Scores During Live Sports Events

The best broadcasters will be able to work quickly and logically under pressure. They should be able to identify players, locations and the rules of a sport immediately, and have enough knowledge of their sport to fill in the gaps if something unexpected happens on the field.

They will understand how to build a narrative, capturing the key moments of an event, and highlighting the importance of a player or team’s performance. They will also be able to give a detailed analysis of the result of a game, and explain what went into it.

Long broadcasts can last several hours, and supplemental content such as pre-game shows, highlights and post-game analysis extend viewing time. Moreover, a live broadcaster can include features that encourage social interaction and fan engagement, such as real-time statistics and polls. This makes it a great choice for a platform that wants to differentiate itself from competitors.